Longbranch Bourbon was created in 2016 by Wild Turkey Master Distiller Eddie Russell and cultural tastemaker Matthew McConaughey. United by a shared curiosity and love of great whiskey, Eddie and Matthew wondered what would happen if a Kentucky Bourbon took a road trip to Texas. Their creation - a small batch Kentucky Straight Bourbon, refined with American Oak and Texas mesquite charcoals - was named Longbranch, a reference to an extension of a hand or an invitation for friends to become family.